If you’ve followed me for a while, you know how passionate I am about clean beauty. For years, I proudly partnered with Beautycounter—sharing safer skincare, advocating for better laws, and helping clients find products that actually worked without compromising their health.
Now, the brand has re-emerged under a bold new name: Counter. And I’m here for it.
Wait—Is Counter the Same as Beautycounter?
Counter is the next chapter of Beautycounter. While it’s now a new legal entity, it’s led by the same founder and built on the same mission, ingredient standards, and performance-focused clean beauty approach.
That means:
- The Never List™ (2,800+ ingredients they’ll never use) still guides every product.
- You’ll see many of your favorite formulas—some even upgraded.
- The brand’s commitment to advocacy, transparency, and safety is stronger than ever.
If you loved Beautycounter, you’ll feel right at home with Counter.
Why the Name Change?
Counter isn’t just a rebrand—it’s a bolder statement. The name reflects their mission to counter the outdated beauty industry and the lack of regulation around ingredients. Their commitment to clean science, high-performance formulas, and public health advocacy remains unchanged.
What Hasn’t Changed?
Everything I valued about Beautycounter is still here:
- The Never List™ – over 2,800 potentially harmful ingredients they promise never to use
- Third-party testing to ensure safety from contaminants like heavy metals
- Products that perform—with clean, effective ingredients
- A purpose-driven mission that continues pushing for safer laws and ingredient transparency
What’s New?
- Elevated, minimalist packaging
- A streamlined product lineup that focuses on bestsellers and performance
- More transparency and traceability with ingredients and sourcing
Counter has doubled down on what made Beautycounter great—and refined it.
My Journey (And Why I’m Back)
As a former top Beautycounter rep and someone who has been with the brand since 2016, I’ve seen firsthand how clean beauty can change someone’s skin and their confidence. I helped hundreds of women switch to safer, more effective products—and watched them fall in love with the process.
Now that Counter is here, I’m reenergized. The products are better than ever, the mission is intact, and the community is still strong. I’m here not just as a consultant—but as someone who truly believes in what this brand stands for, and has for nearly a decade.
Ready to Try Counter?
✨ Shop Clean Beauty with Confidence →
(Use my link to ensure I’m listed as your Brand Partner — it helps support the work I do and allows me to guide you personally.)
✨ Need help choosing the right products?
Email me at charity@apoisedperspective.com and I’ll send you a personalized routine based on your skin needs—no pressure.
✨ See my clean anti-aging skincare routine
✨ See my fall clean beauty makeup routine
✨ See my spring clean beauty makeup routine
Tips for Shopping Counter Through Me
If you’re just discovering Counter—or returning after loving Beautycounter—here are a few helpful tips to make sure you’re shopping through my link:
- Bookmark my shopping link on both desktop and mobile so it’s easy to find.
- Look for “You’re shopping with Charity Smith” at checkout to confirm you’re connected to me.
- Once you complete a purchase, you’ll be added to my “Saved Brand Partners” list for future orders.
- Be sure to opt in to share your contact info during checkout—this allows me to follow up with product tips, track your orders, and offer better support.
- Once you click my link, you’re tethered to me for 30 days—even if you shop later or receive Counter emails. (Just avoid private browsing or clearing your history.)
It costs nothing extra to shop through my link, and I’m so grateful when you do. It allows me to keep showing up with education, personalized support, and honest product feedback.
Final Note
Whether you’re a longtime Beautycounter lover or just curious about Counter, I’m so glad you’re here. My goal is always to help you make confident, informed choices when it comes to what you put on your skin.
If you have questions, want help picking out products, or just want to reconnect with clean beauty again—I’m just a message away.
Thanks for being part of this journey with me.